First its a candy…
When I was a kid I used to love Razzles. The maker had a contest to come up with a slogan which I excitedly entered … bringing my “A” game with this this little gem:
Razzles are a candy… Razzles are a Gum.
Razzles make me want to say Yum, Yum, Yum.
This was a play on the “First it’s a candy… then its a gum” slogan that they already had. I was so convinced that this was by far the best possible entry that I really expected to win. Not just hoped to win, but absolutely expected to win. I can remember feeling incredulous at one point having not received my prize (I don’t even remember what it was).
I didn’t win.
Fast forward to today and lo and behold I came across them at the World Market by Southpoint Mall. I’ve had a couple of packs and now I think they need to update things. The slogan should be something more like:
First it’s a candy… then it’s a gross powder… then its like wet crusty breadcrumbs… then your mouth is full of sugary spit… then it approximates a gum and is all brown because all the artificial colors run together.
I’m going to get some more…